An analysis of porters value chain - 1188 Words

To analyse the specific activities through which firms can gain a competitive advantage, it is useful to model the firm as a chain of value creating activities. For this purpose, Porter identified a range of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain. According to Porter (1985), Competitive Advantage arises out of the way firms organise and arrange discrete activities. Through using the Value Chain, the activities performed by a firm competing in a particular industry can be grouped into categories as shown in the model below: Upstream Activities Downstream Activities Porter distinguishes between primary activities and support activities. Primary activities are†¦show more content†¦As mentioned, gaining competitive advantage requires that a firms value chain be managed as a system rather than a collection of separate parts. Reconfiguring the value chain by relocation, reordering or even eliminating certain activities can often lead to a major improvement in competitive position. Upstream and Downstream A firms value chain links to the value chains of the upstream suppliers and downstream buyers. The result is a larger stream of activities known as the value system. The development of a firm specific competitive advantage not only depends on the firms value chain but also on the value system of which the firm is a part. In most industries, it is rather unusual that a single company performs all activities from product design, production of components, and final assembly to delivery to the final user by itself. Most often, organisations are elements of a value system or supply chain. Hence, value chain analysis should cover the whole value system in which the organization operates. Within the whole value system, there is only a certain value of profit margin available. This is the difference of the final price the customer pays and the sum of all costs incurred with the production and delivery of the product/service. It depends on the structure of the value system, how this margin spreads across the suppliers, producers, distributors, customers, and other elements of the value system. Each member of the system will use itsShow MoreRelatedPorter Value Chain Analysis882 Words   |  4 PagesPORTER S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production, may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receivingRead MoreValue Chain Analysis By Michael Porter Essay2186 Words   |  9 PagesWhat is a Value Chain? A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage Value chain analysis is a strategic analytical and decision-support tool that highlights the bases where businesses can create value for their customers. The frameworkRead MoreAnalysis Of Michael Porter s Value Chain Essay1740 Words   |  7 PagesDuring 1985, Michael Porter, one of the most important American economists, introduced one of his most famous theories: â€Å"The Value Chain†. Through this model is possible to describe an organization like a set of processes. Precisely nine processes divided in five primary activities and four support activities that help the business to gain its competitive advantage. The primary activities are composed by â€Å"Inbound Logistics†, â€Å"Operations†, â€Å"Outbound Logistics†, â€Å"Marketing Sales† and â€Å"Service†, whileRead MoreAnalysis Of Porter s Value Chain1945 Words   |  8 Pagescreates value based on the projects that the organization completes for its clients. Not just completing project deliverables can be used to measure the customer’s satisfaction, but can also be used to increase the business generated by the customer by creating additional opportunities. When looking at the business value chain, the each one of the activities can be tied to the steps taken within a project. This paper was created comparing each primary and secondary activity using Porter’s Value ChainRead MoreAnalysis Of Porter s Value Chain Essay2126 Words   |  9 PagesFor supporting activities, Porter’s Value Chain includes four aspects that contribute to the internal analysis of the company. Procurement, otherwise known as purchasing, includes sourcing raw materials from wholesalers and suppliers, with whom we have long-term strategic relationships. We also source recycled material to create biodegradable containers and spray bottles, as a part of our commitment to the environment. Human resource management consists of a high level of commitment t o ethical andRead MoreMichael Porter s Value Chain Analysis1813 Words   |  8 Pagesprogress, gaining an advantage is an essential key element to the companies success. To distinguish these viable advantages, Michael Porter created value chain analysis, which views a firm as a series of business processes that each add value to the product or service (Baltzan). The value chain analysis is a valuable source for regulating the greatest possible value for consumers. This topic will be further discussed with two major leading companies, Amazon and EBay. The increase in ecommerce willRead MoreAnalyzing Porter s Five Forces And Value Chain Analysis Essay1809 Words   |  8 Pagesmaintain their Vision â€Å"to create a better everyday life for many people,† customer trust and love IKEA vision with their low-price. In this report, will be analyzing Porter’s five forces and value chain analysis. The two tools will enable readers to have a clear understanding on IKEA form int ernal value to external value, which included not limited to primary activity, secondary activity, internal power, external power and threat of substitution. Bygone through these points above, readers can identify andRead MoreA Critical Discussion Of Strategic Model Essay1599 Words   |  7 Pagescritical discussion of strategic model (Value chain analysis) Value Chain Analysis is a theory first given by Michel Porter. According to him it is a useful tool for working out how a company can create superior value for their customers. He also suggested that the more value a company can create, the more people will be prepared to pay a good price for their product or service. So every company should make some strategic decision how they can improve their value chain. For Banglalink it is very criticalRead MorePorter s Value Chain Of The Petroleum Sector1338 Words   |  6 PagesPorter’s Value Chain in the Petroleum Sector A value chain is a full range of activities, including design, production, marketing and distribution that businesses go through to bring a product or service from conception to delivery. The value chain analysis was popularized by Michael Porter in 1985. Porter investigated the sequence of activities that are required to bring a product or service from concept through different stages of production, distribution, and to the final customer. Porter wroteRead MoreHilti cut or Fasten?1339 Words   |  6 PagesThis case review was executed about a case study that was discussed in class on the operations of Hilti and its surroundings – Hilti is a global corporation based in Lichtenstein that is a market leader in drills, saws and fastening products. The analysis looks at the development of Hilti ever since it was founded, and the different strategies which have been implemented to get them to where they are now. For a company that has been very successful which is now going thr ough a period of recession

Mercy Killing - of Mice and Me - 1263 Words

Mercy Killing In the book Of Mice and Men written by John Steinbeck, two men travel together to escape their pasts. They arrive at a ranch in the Salinas Valley with hopes to achieve their ultimate dream; to buy a place to call their own. Lennie, who is a simple-minded man, and George, who is just a typical guy are brought together and make a lasting friendship out of the loneliness of each man. While spending time on the farm George and Lennie meet some friendly characters, but because of some accidental deaths their dreams drift away. Foreshadowing may create a literary theme. Lennie is a massive and powerful man, but is dull-witted, George on the other hand is scrawnier and not as mighty. Both are hearty individuals†¦show more content†¦That#8217;s nice.#8221; (Steinbeck 91) After a while Curley#8217;s wife told him to stop, #8220;You stop it now, you#8217;ll mess it all up,#8221; (Steinbeck:91) Lennie panicked and instead of stopping he grabbed hold of her hair. She started screaming and yelling and he then covered her mouth and nose and told her to be quiet. Lennie was panicking and did not know what to do, he was scared of getting in trouble from George, #8220;Oh please don#8217;t do that. George#8217;ll be mad.#8221; (Steinbeck:91) #8220;He shook her#8217; and her body flopped like a fish,#8221; (Steinbeck:91) Then all a sudden she was still, he let her go and she fell to the ground not moving, for Lennie had broken her neck. Lennie did not realize what he had done, but he knew it was not good. After the farm hands and Curley found Curley#8217;s wife dead in the barn they all set out in search for Lennie #8220;When you see #8216;um, don#8217;t give #8216;im no chance. Shoot for his guts.#8221; (Steinbeck:97) Lucky for Lennie, George knew where he would be hiding, back at the bush where George told him to go if he got in trouble. George ran ahead of the group and found Lennie in the bush. Lennie told George what he had done an d George tried to tell him that it would be all fine. Lennie gets George to tell him about the future again and then George takes out Carlson#8217;s lugar that he had taken and shot Lennie in the back of the head. He believed he wasShow MoreRelatedThe Best Laid Schemes O Of Mice And Men1657 Words   |  7 Pagesâ€Å"The best laid schemes o’ mice an’ men gang aft agley. an’ lea’e us nought but grief an’ pain, for promis’d joy!† These famous words from Robert Burns’ poem â€Å"To a Mouse† inspired John Steinbeck’s title for Of Mice and Men. Just as it is useless for a mouse to try and protect its home from the blade of a plow, so are the human efforts and dreams for the unattainable in the face of natural and economic calamities. In the midst of the Great Depression, a man like Lennie who is incapable of thinkingRead MoreJohn Steinbeck s Of Mice And Men774 Words   |  4 PagesHaving lived at difficult times, John Steinbeck meets human nature and its flaws, which he successfully encompasses in his novel, Of Mice and Men. Throughout his career, Steinbeck has managed to craftily expose the entrails of humankind in an effort to reflect on its rather capricious psyche. In his novel, for instance, he portrays two wandering men—mentally impaired Lennie, and George—who seem to often get in trouble due to Lennie’s naivety. As the characters develop, it becomes clear that theyRead MoreAnalysis Of Mice And Men 1390 Words   |  6 Pagesfriendless, despondent characters who are sick of their provincial lives. Loneliness is the feeling of isolation and no hope or dreams in your life-which is what Steinbeck achieves by portraying this theme effectively through key fictional characters in Of Mice and Men. By living in the town of ‘Soledad’ (Spanish for loneliness), the audience gets an overwhelming sense of the depressing environment that the migrant farmers are liv ing through by their repetitive lifestyle and the consequences they face throughRead MoreOf Mice and Men, John Steinbeck : How does the killing of candys dog relate to the killing of Lennie? What were the similarities between them? What was the reason for killing?1768 Words   |  8 PagesThe killing of Candys dog was related to when George killed Lennie in several ways. First of all, both the dog and Lennie were weak, and killed as soon as they became useless to the society. Also, the dog was Candys friend, and Lennie was Georges friend. In both cases, Slim viewed the deaths as mercy killings. The last similarity was that both Candy and George felt lonely after the death of their companions. The difference was that Carlson killed the dog for selfish reasons, while George killedRead MoreAnalysis Of John Steinbeck s Of Mice And Men 799 Words   |  4 PagesUday Sharma Ms. Hunt ENG-3U0 7/19/2015 Lennie Small: Character Analysis What happened to their dream? What went wrong? Of Mice and Men; by John Steinbeck is a novella about George and Lennie. George is a quick and witty person, whereas Lennie is slow and strong. Lennie Small is a child-like character who is innocent, kind-hearted, and short-tempered, these traits are some of the factors to many of the mishaps throughout the novella and relate to the theme that true friendship requires sacrificesRead MoreJohn Steinbeck s Of Mice And Men2577 Words   |  11 Pagesthe evidence of his wrongdoing, and cannot fully understand the cost of his own actions which ultimately results in his death. In John Steinbeck’s Of Mice and Men, Lennie’s death is foreshadowed in conversations, Lennie’s tendencies of petting soft things too roughly, and events that happen on the ranch and in his past In the beginning of Of Mice and Men, George and Lennie are on the bank the Salinas River. They talk about what Lennie did in Weed, a town they were run out of where Lennie was accusedRead More Point Of View In Grendel And Beowulf Essay1242 Words   |  5 Pagesmy nose, grinding my fists into my elbow the corpse of the proof that both of us ere cursed, or neither, that the brothers had never lived, nor the god who judged them. ‘Waaa!’ I bawled. ‘Oh what a conversion’†(Gardner 51)! Grendel then cries for mercy from the Danes. He wants their forgiveness as well as unification with them, which represents the good in him. The Danes reject him by confusing his outburst of sorrow as an attack. After visiting with a dragon who tells Grendel a fictional versionRead MoreLennie Essay On Friendship989 Words   |  4 Pagesrightfully are. No doubt, life is simply more pleasant with friends as some speculate. But what if the friendship was no longer the childhood bond that it used to be? John Steinbeck exposes the painful struggle of friendship in his petite novella Of Mice and Men with George Milton and his lifelong best friend, Lennie Small, whom struggles with a mild mental disability. After a series of unfortunate events causes Lennie and George to grow attached to each other, they become stronger together—similarRead More Analysis Of Grendel And Beowulf Essay1228 Words   |  5 Pagesthe corpse of the proof that both of us ere cursed, or neither, that the brothers had never lived, nor the god who judged them. amp;#8216;Waaa!amp;#8217; I bawled. amp;#8216;Oh what a conversionamp;#8217;;(Gardner 51)! Grendel then cries for mercy from the Danes. He wants their forgiveness as well as unification with them, which represents the good in him. The Danes reject him by confusing his outburst of sorrow as an attack. After visiting with a dragon who tells Grendel a fictional versionRead MoreHow Does Steinbeck Show the Importance of Friendship in the Novel Of Mice and Men?1925 Words   |  8 PagesOf Mice and Men is a book about two men and their struggle to achieve their dream of owning a small ranch through their companionship. The two men are completely different, one being a retarded fellow (Lennie), and the other, a typical ranch hand(George) who travels with him. On the path to achieving their dream, they run into obstacles, but stick together, stressing the importance of true friendship. Steinbeck wrote this book to tell us how important it is to have a friend to share your life with

Honesty and Dishonesty in the Great Gatsby free essay sample

The Jazz Age created a great deal of change for the people of America. Men and women became obsessed with material possessions, becoming materialistic and dishonest, leaving very few with the virtue of honesty. The dynamism in people slowly faded from this cause. This is portrayed by Fitzgerald in The Great Gatsby, where characters are defined as honest, dishonest and materialistic. Through the examination of the characters, Fitzgerald depicts Nick Carraway as an honest man, and Jordan Baker as a dishonest woman. While reading The Great Gatsby, it is evident how Fitzgerald depicts Nick Carraway as an honest man. The reader notices how Nick does not judge anybody by avoiding that the person he is looking at is different. Nick is non-judgemental about a person’s view or opinion because he says â€Å"a sense of fundamental decencies is parcelled out unequally at birth† (7). This explains why Nick does not want to argue with people; because he points out that people don’t choose to be different, but are born with these differences. We will write a custom essay sample on Honesty and Dishonesty in the Great Gatsby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With this fact, Nick is â€Å"inclined to reserve all judgements† (7), showing that he listens to their opinion about a certain problem without any arguments towards it. The most important fact about Nick Carraway is that even he himself knows about his pure honesty, he supports this fact by stating â€Å"I am one of the few honest people that I have ever known† (59). While reading about honesty in Nick Carraway, the reader notices that there is a woman that is the complete opposite of Nick, named Jordan Baker. Jordan is depicted as a dishonest woman, which is bluntly stated by Fitzgerald, stating that â€Å"She was incurably dishonest† (58). Jordan is a woman that lies out of every given situation with her dishonesty, without people noticing. Such as the time when she was at a big gold golf tournament, where there was â€Å"a suggestion that she had moved her ball from a bad lie in the semi-final round† (58). By now it is evident how Jordan Baker is completely dishonest and will lie in any given situation, and does not care for what other people think about her as long as they â€Å"Keep out of my way† (59). With the Jazz Age changing the way people are, Fitzgerald uses Nick Carraway to represent the handful of men that were left with the virtue of honesty, and Jordan baker as the rest of the people that fell for material possessions, and became dishonest during this time period. Jordan’s dishonesty was depicted through her actions, such as the accident with the car top open, and from moving the golf ball at the gold golf tournament. As for Nick, he gained honesty through is experiences in life, by not judging anyone differently and being open to their thoughts, and secrets, relating to his statement which said â€Å"Reserving judgements is a matter of infinite hope† (7). With this evidence, it is clear that through the examination of the characters, Fitzgerald uses Nick Carraway and Jordan Baker to depict honesty and dishonesty in The Great Gatsby.

Folsom Prison Blues Case Study Click Now to Get Solution

Question: Write an essay on Folsom Prison Blues? Answer: Introduction: The Folsom Prison Blues by Johnny Cash has been regarded as one of the most influential and one of the most popular musical recordings of the late 60s era. This immense popularity and appeal of the Folsom Prison Blues by Johnny Cash can be attributed to the contribution it provide to the popular American country music as well as to the broader cultural, social and political contexts of the prevailing times (Widmaier, 2001). The manner in which the song sought to appeal to the feelings and emotional and mental stature of the prisoners of the Folsom prison and the manner in which Johnny Cash selected the Folsom prison as the destination for the presentation and the lyrics of the song along with the social and political context of the time and the life history of the singer helped carve out a niche of its own through the medium of the song and its appeal to the broader community. The prevailing social and cultural discourse ad the manner in which the popular American country music was u sed a source of entertainment merely have all been important aspects that have been targeted and sought to be changed by the medium of the Folsom Prison Blues by Johnny Cash. As a matter of fact, the life history of Johnny Cash and the social isolation he suffered as a result of his addiction to drugs and the larger social and political context that presented negative taboo or a feeling of isolation and indifference towards the prisoners or the ones regarded as being astray for the society have been very well presented through the medium of the song Folsom Prison Blues by Johnny Cash (Widmaier, 2001). This essay would seek to devolve the aspects of influence of the Folsom Prison Blues by Johnny Cash and the larger social, political and cultural perspective associated with the Folsom Prison Blues by Johnny Cash and the ways in which the singer sought to change the stereotypes and bring into effect a level of social change and change in perceptions about the prisoners lives. This essay would further strive to be to bring to the fore the aspects related to the influence of Johnny Cash and the ways in which the Folsom Prison Blues by Johnny Cash sought to be the representative of the new era in the American popular country song (Wicke and Cohen, 2002). Understanding the origin of important genres in Popular Music: The ways in which and the extent to which the Folsom Prison Blues by Johnny Cash influenced the American popular genre and sought to bring in a confluence between the folk song genres of train song and prison song is manifest in the immense popularity and uniqueness the song attributed in the subsequent times to have become one of the most remarkable song albums of the late 60s and to find a place in the top 100 music recordings of all time and inscribe its name in golden letters in the pages of history (Streissguth, 2004). The effect of the Folsom Prison Blues by Johnny Cash on the American popular genre can be further related to the change in attitudes and use of the American popular genre to have represented the elements of morale and spirit and to represent hope from despair and encourage the forbidden to live a life of dignity and freedom. The use of the American popular genre for the purpose of presenting the song ad a force and a medium of encouraging hope and belief on life have been the other remarkable features of the Folsom Prison Blues by Johnny Cash so far the American popular song genre is concerned (Smalley, et al. 1972). The broader contributions of the Folsom Prison Blues by Johnny Cash to the popular culture can be related to the ways the song sought to challenge the way the society relished the popular American song genre for the purpose of entertainment merely and the ways in which the society and the political system seem to turn a blind eye to the plight an sufferings of the prison ers and left to get rotten in the hands of destiny and solitude, frustration, confinement, sufferings, immense mental pressure. The life history of Johnny Cash, his days in the Air force Secret Services, and down to his days of drug addiction and the social and self-harm and solitude inflicted upon him along with the scene and mood of the environment and the prison where the music was to be performed made the platform for the song to be delivered along its treaded path as sign of unique, different from the rest and different account of the song to bring about changes in the social dynamics and change in the manner of thinking of the people (Silvio, 2002). The prevailing state of affairs with the increasing in the crime rates and the increase in the criminalization of the youth corresponding with the degradation of social and moral value have been reflected by the medium of the song Folsom Prison Blues by Johnny Cash. The use of the Folsom Prison as the venue for the presentation of the song Folsom Prison Blues by Johnny Cash, his own background and the broader social, cultural and political backdrop of the situation have been the factors that have immensely contributed to set the perfect tone for the launch of the song and the message that the song sough to communicate to the society through the representation of the emotions of the prisoners (Silvio, 2002). Exploring the relationship between Popular Music and social change: The excerpt from the Folsom Prison Blues that presents the mood of the song and the larger social, cultural and political stature and prevailing conditions can be understood well through the lines quoted I hear the train a comin' It's rollin' 'round the bend, And I ain't seen the sunshine Since, I don't know when I'm stuck in Folsom Prison And time keeps draggin' on But that train keeps a-rollin' On down to San Antone These lines present the frustration, confinement, melancholy and solitude of the lives of the prisoners and as a representative of the indifferent society the train treads along its path fast and impatient to reach its destinations with no regard for the prisoners rotting inside the prison in the hope that the train may take him out of the hell and let him live the numbered days of his life as a free man, but in vain (Hilburn, 2000). Explore the relationship between Popular Music and social change: The use of songs and music as a medium to bring about changes in the society has been for long regarded as highly appealing and potent force and this has been in active practice since the dawn of time when the soldiers would be made to listen encouraging tunes in order to urge and motivate them to charge the enemy in adverse conditions of war (Hartley and Schiaffini-Vedani, 2008). The role of music over the years has evolved and has been subjected to transformation trends and shifts in dynamics but the importance and vitality of songs have increased in the modern day. The use of songs and the influence of key artists in bringing about prominent social changes and changes in the manner of thinking of the people was rampant and prominent in the late60s as well as the Folsom Prison Blues by Johnny Cash serves to be a glaring example of the extent to which and the ways in which songs can influence the various facets of the society, the cultural and political discourses ad the manner of t he use of a particular genre and style of music (Grosch and Bloom, 2003). In the case of the Folsom Prison Blues by Johnny Cash the song has been used as a potent instrument to bring to effect significant changes and transformations in the society as well as the culture and political dynamics of the prevailing time when the album was launched in the late 60s. as a matter of fact, the Folsom Prison Blues by Johnny Cash provides the perfect platform for the future artists of the society and the ones working for the representation and the emancipation of the lives of the prisoners and through the medium of the Folsom Prison Blues, Johnny Cash was able to challenge the stereotypes and change the order of things prevailing in the society and culture of that given time (Forman, 1999). The use of the Folsom prison has been remarkable in the sense that probably for the first time the stage of the prison was set to experience a performance or an event that sought to present a musical event meant to appeal to the emotions of the prisoners and make them laugh and fil l them with positivity, hope and optimism, the elements that have been missing from the lives for long (Evans and Williams, 1973). Understanding the contribution of a key artist from 1900 to 1970: The accounts of some of the people who stood as witnesses to the event and to the mood, tone and scene of the environment, with prison guards with guns guarding the lobby and the corners of the hall, the mood of scene, the tension, apprehension and mental agony among the prisoners and the performers and the sense of uncertainty coupled with a sense of excitement set the stage for an event that would either see the Johnny Cash count back on life or absolutely lose it, incidentally, the same effects that the audience of that night experienced after the successful carrying out of the musical event (Crosby, 2004). The appeal and the essence of the strong message of the song in disguise was such that it rocked the society and the foundations of the stereotype as much as it did the outlook towards life of the prisoners that night and these are the most prominent treasons, apart from the aesthetic value of the Folsom Prison Blues by Johnny Cash, that had attributed the song the special stat us it still is remembered for. As a matter of fact, the influence of Folsom Prison Blues by Johnny Cash has been remarkable owing to the fact that the song sough to the break the conventional use of American popular song for the sole purpose of entertainment to have become a medium of force for instilling hope, positivity and a sense of optimism into the lives of the people who had given up on their lives and for who death seemed to e the only envisaged goal (Charosh and Finson, 1996). Moreover, the Folsom Prison Blues by Johnny Cash has been remembered through the decades also owing to the fact that the underlying message of the song as represented through the lines that are quoted under I bet there's rich folks eatin' In a fancy dining car They're probably drinkin' coffee And smokin' big cigars Well I know I had it comin' I know I can't be free But those people keep a-movin' And that's what tortures me Also sought to bring to the fore the indifferent and isolated lives of the elites of the society and the way in which the prisoners were seen as the astray of the society and whose futures belonged to the walls of confinement of the prisons and for who the prison was the home. The indifference and isolation and the neglect shown by what is regarded as the mainstream society has also been a matter that has been at the core of the song Folsom Prison Blues by Johnny Cash (Charosh, 1997). The impact of the Folsom Prison Blues by Johnny Cash in bringing about change and transformation in the society and the political and cultural dynamics of the society can be related to the underlying message and the appeal of the presentation of the song. Though mainly negative in approach, the Folsom Prison Blues by Johnny Cash has been remarkable owing to the hint of positivity it has been able to instill into a matter so negative and often considered a taboo about the lives of the prisoners. The emotions and the context reflected through the lines mentioned below helps understanding of the inner meaning of the song as it applies to the given case and the broader social, cultural and political context of the prevailing times of the late 60s (Cash, et al. 2004). Well, if they freed me from this prison If that railroad train was mine I bet I'd move it on a little Farther down the line Far from Folsom Prison That's where I want to stay And I'd let that lonesome whistle Blow my blues away Using of academic resources to evaluate the impact of this artist in detail: The relational approach adopted by the Johnny Cash reflected in the lines, When I was just a baby My Mama told me, "Son Always be a good boy Don't ever play with guns," But I shot a man in Reno Just to watch him die When I hear that whistle blowin' I hang my head and cry These lies present the aspect and the manner in which the song has represented the context and have also been another important facet of the influence of the Folsom Prison Blues by Johnny Cash on the given perspectives. The influence of the Folsom Prison Blues by Johnny Cash on the society and culture of the late 60s discourse of the use of American popular music and the use of train ad prison genre and folk music and the manner in which the two aspects have been brought into confluence in the Folsom Prison Blues by Johnny Cash has been another of the most striking features of the song by Johnny Cash and one of the many reasons for its prodigious popularity and marvelous success (Atkinson and Long-Wilgus, 2003). So far the association with prison song and depicting the life of solitary prisoner is concerned there have been quite some accounts of lyrics and songs that have been composed in the early 50s and late 60s. However, the Folsom Prison Blues by Johnny Cash has been able to carve a niche out of its own so far the appeal and the style of presentation amidst the tension and social and political discourse of the time with a marked era of criminalization of youth and the indifference meted out by the so called mainstream and the elite of the society has been a remarkable feat only a handful artists of that era have been able to achieve (Keillor, 2011). The appeal and popularity of Johnny Cash in his account Folsom Prison Blues can be related to the fact that the use of American popular music and the confluence between prison and train folk genre has been presented in a manner so as to appeal to the moral conscience of the people and lend attention towards the plight and sufferings of the prisoners who lay detached from the external world and from the mainstream society who reject them as being the degraders of the moral aesthetics and the calm of the society (Allen, 2009). Hence, the influence and the appeal of Folsom Prison Blues by Johnny Cash has been marked with a sense of being sensitive to the matters regarding which the society and the people, at large seem to be indifferent towards and the people who remain detached from our lives and even the discourses of the literature on the music and poems of the late 60s. As such, the influence of Folsom Prison Blues by Johnny Cash can be related to its aesthetics values, the effect o n the cultural and social dynamics of the time as well as today and also on the political context of the time the song was launched and the lyrics for the same prepared (Jennings, 2008). Conclusion: The account of the Folsom Prison Blues by Johnny Cash has been remarkable owing to the time of the launch of the song, the social, cultural and political aspects that prevailed at that time as well as the appeal and the message it sought to communicate to the audience. The life history of Johnny Cash, his addiction of drugs, the scene, mood and atmosphere at the Folsom prison on the night John Cash was supposed to perform and the response, reception and perception of the song, the singer and the people it was meant for that followed all had made the song remarkable in the history of American popular genre and made it claim its spot in the top 10 recordings of all time in the American popular music genre (Cash, et al. 2004). References: Allen, D. (2009). Tm At Folsom Prison: A Critique of Abrams and Siegel.Criminal Justice and Behavior, 6(1), pp.9-12. Atkinson, D. and Long-Wilgus, E. (2003). Naomi Wise: Creation, Re-Creation, and Continuity in an American Ballad Tradition.Lied und populre Kultur / Song and Popular Culture, 48, p.340. Cash, J., Cusic, D., Carter, E., Cash, R., Cash, J., Routh, J., Arnette, A., Cash, J., Winston, N., Atkins, J., Johnson, H., Carter, A. and Carter, M. (2004).Johnny Cash. New York: Thunder's Mouth Press. Charosh, P. (1997). Studying Nineteenth-Century Popular Song.American Music, 15(4), p.459. Charosh, P. and Finson, J. (1996). The Voices That Are Gone: Themes in Nineteenth-Century American Popular Song.American Music, 14(1), p.111. Crosby, I. (2004). Prison blues.Journal of the American Academy of Dermatology, 51(1), pp.25-26. Evans, D. and Williams, R. (1973). Robert Pete Williams: Those Prison Blues.Ethnomusicology, 17(3), p.595. Forman, S. (1999). A Right to Sing the Blues: African Americans, Jews, and American Popular Song (review).American Jewish History, 87(2), pp.243-245. Grosch, N. and Bloom, K. (2003). American Song: The Complete Companion to Tin Pan Alley Song.Lied und populre Kultur / Song and Popular Culture, 48, p.282. Hartley, L. and Schiaffini-Vedani, P. (2008).Modern Tibetan literature and social change. Durham: Duke University Press. Hilburn, R. (2000).Johnny Cash. Jennings, D. (2008).Sing me back home. New York: Faber and Faber. Keillor, G. (2011).Good poems, American places. New York: Viking. Silvio, T. (2002). Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.American Ethnologist, 29(4), pp.1013-1014. Smalley, R., Henze, Yamash'ta, S., Takemitsu, and Davies, P. (1972). Prison Song.The Musical Times, 113(1558), p.1194. Streissguth, M. (2004).Johnny Cash at Folsom Prison. Cambridge, MA: Da Capo Press. Wicke, P. and Cohen, R. (2002). Rainbow Quest. The Folk Music Revival American Society, 1940-1970.Lied und populre Kultur / Song and Popular Culture, 47, p.220. Widmaier, T. (2001). Hitler Hell. American WarSongs 1933-1947.Lied und populre Kultur / Song and Popular Culture, p.266.